Endgame

As the Massachusetts senate race is drawing to a close, I am examining the closing strategy of the Elizabeth Warren campaign as she attempts to break away in this tight race. While much of Warren's campaign rhetoric remains the same due to her continued focus on protecting the middle class, Warren has made an interesting and seemingly effective tactical move in her campaign. The campaign has released a new add shifting the focus of the senate race to a national level, arguing that Scott Brown could be the senator needed to provide the Republicans with a senate majority. The add continues saying that this could lead to continued tax cuts for the wealthy or possibly the overturning of Roe v. Wade. Warren uses this national strategy to stir up her liberal base capitalizing off of their fear and anxieties. This campaign move seems to be working as Warren's lead in the polls is growing, gaining a 5.7 point lead in the polls as of October 26th according to Real Clear Politics.

The Warren campaign also released another ad called "Momentum", claiming that the momentum of the campaign was leaning in her favor. Much of the add tries to focus on Warren's personal connection with her supporters, showing her at various campaign events interacting with everyday people. The ad drives home her platform of helping working families, but makes a distinction between herself and her opponent, claiming that Scott Brown's vision for America is to let the rich get richer as the rest of America falls behind.

On her campaign blog, Warren also tries to draw attention to the attack ads about her released by Brown supporters and Karl Rove's robocalls in order to establish Scott Brown's campaign as out of touch, driven by a few extremely wealthy and powerful supporters, whereas her campaign is all about her supporters and middle class, hard working families.